A few of my favorite projects

Whether I’m crafting million-dollar content strategies, producing corporate videos people actually watch, launching thought-leadership campaigns, expanding brand reach through events, internal comms employees cheer for, renting cows for action sports videos, or charming the media—I deliver more than expected, on time and under budget.

Video production

Storytelling | Red Bull | Action sports

I met Luis Tolentino—Red Bull skater and highest ollie record-holder at the time—on a hot night in Santo Domingo. Reserved and deeply tied to his roots, he wasn’t just another scrappy skater. So, I flipped the script from the original street skateboarding concept to the countryside—raw, personal, and just as impressive as his skills. We scouted, revamped the concept, and shot it all in two days. And, of course, I rented the cow 🐮.

Integrated marketing

Vision 2020 | Intraway | B2B Telecom

Vision 2020 wasn’t just a content campaign—it was a bold thought leadership initiative answering one key question: What’s next for telecom OSS? I developed the strategy and led execution, delivering a multi-channel content approach—eBook, webinar, videos, blogs, infographics, and minisite—in two languages. Amplified by social, ABM, PR, SEO, and paid campaigns, it strengthened customer relationships, unlocked new business, and positioned Intraway as an industry authority.

Event marketing

Content-driven lead gen

Experiential. Strategic. Impactful.

From GTM strategies for event venues in Panama to Red Bull’s media events across LATAM, to producing employee events for adidas, and now leading B2B events marketing at Velocity, I turn immersive experiences into brand powerhouses that drive real results.

Executive Development | The IIA | Professional Association

The IIA’s executive learning program needed a marketing overhaul. Sales were down, and the strategy was stale. As Marketing Account Manager, I leveraged the association’s deep industry insights to drive a content-led approach—boosting leads and generating millions in revenue within a year.

Communications

Media Relations | Red Bull |
Action sports

Leading a team across 12 countries, I secured $15M+ in annual media coverage for Red Bull and delivered 900% ROI on international media trips. My secret sauce? Prioritizing relationships over press releases—offering exclusive stories, behind-the-scenes access, and career-defining moments that elevated both journalists and the brand.