Resume

The gist of it

Storyteller first. Marketer always. I build integrated marketing programs that elevate brands, accelerate pipelines, and turn audiences into loyal fans. Like, bestie status—all while keeping a mindful eye on your wallet.

Brand strategy-led, customer-first, results-focused. 15+ years driving measurable outcomes for B2B and B2C brands through multi-channel strategies that cut through the noise. And I do it by empowering teams that love what they do.

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Bold strategies,
real results

Millions in sales driven by content-led campaigns that even executives couldn’t scroll past.
10+ #1 Google rankings on keywords target audiences actually click.
300% unique website visitors increase, 10% conversion—all from people convinced they could defy gravity in homemade contraptions 🪽.
$290+ annual savings from bringing high-value creative and production in-house.
$15M+ annual media coverage across 12 LATAM markets—powered by strategic press relationships and tailored media experiences.
900% average ROI on international media trips—turns out journalists prefer compelling stories to canned press releases. Who knew?
20% reduced in event and experiential marketing spend—while increasing operational efficiency and campaign impact. I have the excel to prove it 📉.
100% team satisfaction—built by empathetic leadership focused on fueling passion and professional growth.

Work Experience

2022-current

Marketing Manager (Head of Marketing Function)

Velocity MCS | B2B Tech | US

Lead integrated marketing programs. Run events marketing operation solo. Developed brand foundations. Designed and project managed two experience centers in less than a year. Content marketing. Thought leadership. Championed team expansion.

2000-current

Fractional CMO & Content Strategist

Expert in B2B and B2C marketing strategy, content development, and demand generation across tech, hospitality, parenting, healthcare, retail, e-commerce, construction, and finance. Proven success in go-to-market (GTM) execution, brand positioning, audience engagement, and pipeline acceleration.

2017-2022

Marketing Manager | Intraway | B2B Telecom | Global

Led multi-channel marketing programs. Championed cross-functional alignment. ABM. Events. Content Marketing. Demand Gen. Team Leadership. Promoted from Communications & Content Marketing Manager.

2014-2016

Marketing Account Manager | The IIA | Professional Association | Global

Developed lead gen programs that increased revenue by millions of dollars. Multi-channel marketing programs for ten product lines. Copywriting. Project Management. Promoted from Marketing Coordinator.

2013

Internal Communications Specialist | adidas | Consumer Goods | LATAM

Led regional internal communications campaigns, employee events, and company town halls.

2010-2012

Communications Coordinator | Red Bull | CPG & Media

North LATAM & Caribbean

$15M earned media coverage yearly. 900% average ROI on international media trips. 300% increase in unique website visits and 10% conversion. Content development. Comms strategy development. Media experiences production. Website management. Led a regional team of 12. Promoted from Communications Assistant.

Education & Certifications

2009

Universidad del Sagrado Corazón | Puerto Rico

B.A. Communications

Certifications

Connectd Fractional Executive
HubSpot Inbound Marketing
HubSpot Inbound
LinkedIn Marketing Solutions Fundamentals
edX AI Prompt Engineering for Beginners

Languages

American English (fluent)
Latin American Spanish (fluent)
Spanglish (native)

When I'm not working, you can find me...

Listening to podcasts on how to conquer the world as a woman on a mission. In the kitchen for hours, making protein muffins and my own sofrito. I like writing about things that people think but don’t say on my personal blog, There were 2. I also believe in paying it forward, whether it’s volunteering at my son's school, mentoring with Take Stock in Children, or engaging in personal growth and community-driven initiatives.